Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck
Volkswagen sales in the United States just are not very good
. VW just does not seem to understand the US market and for whatever reason does not bring over desirable models such as the Scirocco
. VW also does not bring over their Amarok truck despite the truck crazy North American market. Volkswagen apparently thinks the Amarok is too small of a truck to succeed in the USA although with the absence of the Ford Ranger and Colorado/Canyon from General Motors the argument can certainly be made for a small truck having potential buyers.
Volkswagen apparently is considering making a new, larger Amarok rather than importing the current truck. While the internal debate rages what exactly is wrong with offering a small truck? The American truck market is flooded with big truck options. Why not offer something different? Maybe a smaller, lighter, and more efficient truck with a diesel?
Volkswagen is going to do whatever it is going to do but all they seem to be consistent on is getting the US market wrong.