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  • Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck

    Volkswagen sales in the United States just are not very good. VW just does not seem to understand the US market and for whatever reason does not bring over desirable models such as the Scirocco. VW also does not bring over their Amarok truck despite the truck crazy North American market. Volkswagen apparently thinks the Amarok is too small of a truck to succeed in the USA although with the absence of the Ford Ranger and Colorado/Canyon from General Motors the argument can certainly be made for a small truck having potential buyers.

    Volkswagen apparently is considering making a new, larger Amarok rather than importing the current truck. While the internal debate rages what exactly is wrong with offering a small truck? The American truck market is flooded with big truck options. Why not offer something different? Maybe a smaller, lighter, and more efficient truck with a diesel?

    Volkswagen is going to do whatever it is going to do but all they seem to be consistent on is getting the US market wrong.


    Source
    This article was originally published in forum thread: Volkswagen may enter the US truck market - Internal discussion taking place over Amarok pickup truck started by Sticky View original post
    Comments 22 Comments
    1. Sticky's Avatar
      Sticky -
      The problem is they won't bring this one in for sale. They will produce an all new bigger truck and who knows how many years off that is if they even decide to do it.
    1. Puerto Rican 335d's Avatar
      Puerto Rican 335d -
      And that SUCKS cause most of us want the smaller version TDi