This electric R8 will finally be launched in 2015 it looks like but Audi is not stopping there. Audi is developing their Q8 to position against the Tesla Model X SUV and sedans which would then in turn take on the Tesla Model S. Audi's targeted range for their electric cars is 248 miles or about on par with Tesla.
Audi sources speaking to reuters say that demand will accelerate in 4-7 years for electric cars and they will be prepared. BMW of course is already launching their electric cars and it seems all the major German brands will be competing in this area. No matter what, electric mobility is simply the future.